About Us


Proudly Canadian

Rebel represents all that is Canada! A truly homegrown immigrant success story, Rebel was started in a basement by Paul and Manju Dhadwar. Over the last two decades, Rebel has been one of a handful of companies who have risen above the manufacturing crisis and the onslaught of offshore production. Rebel has become consumer’s number one choice of apparel products exclusively MADE IN CANADA.

Who We Are

From the promotional companies to large corporations, from small retail fronts to large retailers, from sports teams to local camps, from universities to schools: we provide our valued customers with a wide range of finest quality apparel products that are exclusively made and manufactured at our Canadian facilities.
True to our Canadian roots, quality, inclusion, diversity, fairness, integrity, hard work and sustainability are at the core of Rebel. Our company values are strongly entrenched in what Canada represents.